Mohaned Elsharkawy presentation cover
Egyptian Creator · Family & Comedy

Mohaned Elsharkawy

Real family. Real comedy. A digital creator turning everyday Egyptian family moments into highly relatable entertainment.

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01 / Meet Mohaned

Real family.
Real comedy.

An authentic entertainment universe built around real relationships, recognizable reactions and spontaneous everyday moments.

His audience doesn't just follow Mohaned. They know the family.

Mohaned Elsharkawy is an Egyptian digital creator known for turning everyday family moments into highly relatable entertainment.

His content is built around genuine chemistry with his father Mido Elsharkawy, his two younger brothers, and even his mother's recognizable commentary from behind the camera.

Through comedy, lifestyle and spontaneous everyday moments, Mohaned has built an entertainment ecosystem that feels authentic, familiar and unmistakably Egyptian.

FAMILY → MOMENT → COMEDY → SHARE → VIRAL
02 / The community

One creator.
Four platforms.

A combined social community across TikTok, Facebook, Instagram and YouTube, based on the figures supplied in the presentation.

1.3M+Combined community
751.8KTikTok
297KFacebook
255KInstagram
YouTube: 23.6K subscribers. Figures are reproduced from the supplied presentation.
03 / The reach

Attention at
scale.

Recent platform performance reported in the supplied 28-day analytics.

58.6M+Combined video views
44.6MTikTok views / 28 days
14MFacebook views / 28 days
1.8MTikTok likes / 28 days
TIKTOK PERFORMANCE
548.8K

Profile views · 38.1K shares · 25.1K comments

FACEBOOK PERFORMANCE
1.3M

Interactions · +31.6K net followers · 297K total followers

FACEBOOK MOMENTUM
19.4M

Views · 1.4M interactions · +51.9K new followers · 86 pieces of content

MULTI-PLATFORM
4 Channels

TikTok, Facebook, Instagram and YouTube—each with a distinct role in the content ecosystem.

Combined views reflect the supplied TikTok and Facebook 28-day reporting periods. The source deck contains different reporting figures on separate pages; each figure is presented in its original context.

04 / The content universe

One family.
Many stories.

Entertainment-first content that feels natural to the audience and rooted in modern Egyptian family life.

Real chemistry.
Endless content.

Mohaned's content extends naturally beyond one personality. His father Mido, his two younger brothers, and his mother's recognizable off-camera reactions create a recurring family dynamic audiences can connect with.

Comedy

Relatable humor inspired by everyday situations.

Family

Real relationships, reactions and generational differences.

Lifestyle

Fashion, products, experiences and everyday life.

Challenges

Social-first concepts built around interaction and entertainment.

Culture

Content rooted in modern Egyptian family life.

Brand storytelling

Authentic first. Brand second. Entertainment always.

TIKTOK
Virality + Comedy

Discovery and highly shareable entertainment.

FACEBOOK
Mass Reach

Family entertainment for a broad audience.

INSTAGRAM
Reels + Lifestyle

Brand storytelling and lifestyle moments.

YOUTUBE
Video + Shorts

Longer-life video and evergreen content.

05 / Brand partnerships

Let's build
something.

Campaign ideas designed to fit naturally into the Elsharkawy family dynamic.

Social content

TikTok, Reels, Facebook and Shorts.

Family integrations

Bring products naturally into the Elsharkawy family dynamic.

Comedy concepts

Entertainment-first branded storytelling.

Events

Appearances, launches and event coverage.

Challenges

Interactive concepts designed for sharing and conversation.

Ambassadorship

Long-term partnerships across Mohaned's social ecosystem.

Custom campaigns available.

Brand partnerships → Social content → Product integrations

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Partnerships · Campaigns · Appearances

Let's make
something people
talk about.